Issue 30 Innovate, Inspire, Impact: Women Entrepreneurs Redefining Digital Marketing
Message from Editor in Chief
In today’s fast-paced, technology-driven world, digital marketing has become an indispensable tool for businesses and advocacy organizations alike. From amplifying brand visibility to driving social change, digital platforms offer an unparalleled opportunity to connect with global audiences, tell compelling stories, and inspire action. As more people than ever before turn to online platforms for information, purchasing decisions, and social engagement, mastering the art of digital marketing has become not just an advantage, but a necessity for any organization looking to thrive in the 21st century. Digital marketing is no longer a novel concept; it is the backbone of modern business strategies.
In Pakistan, the future of digital marketing looks bright however, we need to create more spaces for women in tech and digital marketing, provide them with the resources to succeed, and amplify their voices in this ever-evolving industry. By doing so, we can foster an environment where innovation thrives, where women are not only participants but leaders in the digital revolution. This issue of She Matters is a special issue on the theme “Innovate, Inspire, Impact: Women Entrepreneurs Redefining Digital Marketing”. This issue showcases Ms. Maryam Ehsan, a trailblazing professional working in the digital marketing industry. The issue features Global Statistics highlighting the impact of digital marketing on Businesses as well as discusses the trends that are shaping the industry.