Issue 8 PARADIGM SHIFT TOWARDS ORGANIC SKINCARE & COSMETICS: A MYTH OR REALITY?
Message from Editor in Chief
Organic skincare has caught the fancy of new-age consumers exploring natural and sustainable products in all categories. Its steady growth across the globe took a moderate hit due to the COVID-19 pandemic, but the market is now set to recover and continue its upward trajectory. The segment has its set of challenges, despite which the sector would grow, as gauged by the increase in interest from investors, along with positive estimates. The COVID-19 pandemic indeed hit this segment financially. Despite the downward slide recorded by the entire beauty and personal care industry, the impact was minor compared with other industries. Although discretionary spending reduced during the pandemic, a behavioral shift was observed toward safe and contamination-free products. Brands in this category that have a strong presence in e-commerce channels are currently benefitting from this trend. Rising popularity of organic skincare products has led to the emergence of several independently owned and operated brands, known as indie brands. A flurry of brands offering organic and natural cosmetics have emerged globally. These companies thrive on problem-solving through innovations and enhanced consumer connectivity.
I feel proud to present this issue of She Matters highlighting role of pharmacists in organic skincare and cosmetics. This issue highlights the importance of organic skincare products and body positivity. The issue include interview of Team Cyntax Health Projects who have launched their organic skincare and cosmetics after extensive R & D. Reasons for choosing organic products have been included in the issue. Articles on changing trends towards switching to organic skincare products among community and research based evidence data on safety and efficacy of organic products are also part of this issue.
I would like to acknowledge that launching this issue would not have been possible without the great and much appreciated contributions from the editorial and technical team. Mady Organics is not just a brand, in fact it is a body positivity campaign to break all the taboos attached to beauty ideals. Support our campaign “Be Yourself Be Beautiful”.